1. Scope and controller
This Privacy Policy applies to personal information processed through keyueauto.com and related communications with KEYUE-AUTO, including email, inquiry forms and business messaging channels linked from the website.
For the purposes of applicable data-protection law, KEYUE-AUTO is responsible for deciding why and how personal information described in this policy is processed, unless a different party is identified at the point of collection.
2. Information we collect
Information you provide
- Contact details such as name, business email address, telephone number, WhatsApp number and company name.
- Business information such as job title, industry, destination country and purchasing requirements.
- Inquiry and project information, including product photographs, dimensions, label drawings, artwork, production targets, technical specifications and requested quotations.
- Communication content contained in emails, forms, messages, attachments and follow-up discussions.
- Information submitted when you comment on a blog post, if website comments are enabled.
Information collected automatically
- Device and browser information, IP address, approximate location derived from IP, operating system and language.
- Website activity such as pages viewed, referral source, date and time of access and interactions with website features.
- Server logs, error reports and security events used to operate and protect the website.
- Cookie or similar-technology identifiers, depending on the tools enabled on the website and your choices.
3. Sources of personal information
We may receive personal information:
- Directly from you when you submit a form, email us, use WhatsApp or otherwise communicate with KEYUE-AUTO.
- Automatically from your browser, device, website cookies, hosting infrastructure or security tools.
- From your employer, colleague, distributor, agent or another business contact involved in a project.
- From publicly available business sources, trade-event contacts or professional platforms where permitted by law.
- From service providers that support website hosting, email delivery, analytics, spam prevention or business communications.
4. How we use personal information
We may use personal information to:
- Respond to questions and provide information about products and services.
- Evaluate labeling-machine, OEM label and automation requirements.
- Prepare quotations, proposals, sample reviews and project communications.
- Manage commercial discussions, orders, delivery coordination and after-sales support.
- Operate, maintain, troubleshoot and secure the website.
- Understand website usage and improve content, navigation and services.
- Send requested information and, where permitted, relevant B2B marketing communications.
- Prevent fraud, abuse, spam, security incidents and unlawful activity.
- Establish, exercise or defend legal claims and comply with applicable laws.
5. Legal bases for processing
Where the GDPR, UK GDPR or similar laws apply, we rely on one or more of the following legal bases:
| Legal basis | Examples |
|---|---|
| Steps before entering a contract or contract performance | Responding to quotation requests, evaluating a project, processing an order and providing support. |
| Legitimate interests | Operating a B2B website, responding to business inquiries, improving services, securing systems and maintaining business relationships. |
| Consent | Optional marketing communications, non-essential cookies or another activity where consent is specifically requested. |
| Legal obligation | Maintaining required records, responding to lawful requests and complying with tax, accounting or regulatory duties. |
| Legal claims and vital interests | Protecting rights and safety in the limited circumstances recognized by applicable law. |
Where we rely on legitimate interests, we consider whether those interests are proportionate and whether your rights require additional safeguards.
6. Cookies and similar technologies
Cookies are small files stored on a device. The website may use:
- Essential cookies needed for security, page delivery, preferences or core WordPress functions.
- Analytics cookies used, if enabled, to understand website traffic and improve content.
- Functional cookies used by embedded media, forms, language tools or other optional website features.
- Advertising cookies used only if advertising or remarketing services are enabled.
You can manage cookies through your browser and any consent controls presented on the website. Blocking essential cookies may affect website functions.
If you leave a comment, WordPress may offer to save your name, email address and website in cookies for convenience. Embedded content from another website may use cookies according to that provider's policy.
7. How we disclose personal information
We may disclose information to:
- Authorized KEYUE-AUTO personnel who need the information to respond to an inquiry or manage a project.
- Website hosting, cloud storage, email, analytics, security, spam-prevention and technical-support providers.
- Manufacturing, logistics, installation or service partners involved in fulfilling a business request, where appropriate.
- Professional advisers such as accountants, insurers or legal advisers.
- Government, regulatory, law-enforcement or judicial authorities when disclosure is legally required.
- A successor or relevant party involved in a merger, restructuring, financing or transfer of all or part of a business, subject to appropriate safeguards.
Third-party providers are expected to process information only for authorized purposes and with protections appropriate to their role and applicable law.
WhatsApp and external messaging
If you contact us through WhatsApp or another third-party messaging platform, that provider processes information under its own terms and privacy policy. Avoid sending unnecessary sensitive information through business messaging services.
8. International data transfers
KEYUE-AUTO serves international B2B customers. Your information may be processed in countries other than the country where you are located, including where KEYUE-AUTO, hosting providers, communications platforms or project partners operate.
Where required, we use measures intended to protect personal information during international transfers, such as contractual protections, transfer assessments, consent or another mechanism recognized by applicable law.
9. How long we retain information
We retain personal information only for as long as reasonably necessary for the relevant purpose, including business communications, project evaluation, contract performance, support, security, dispute resolution and legal obligations.
| Information | Typical retention approach |
|---|---|
| General inquiries | Kept while the inquiry is active and for a reasonable follow-up period. |
| Quotations and project files | Kept for the project lifecycle and a reasonable period for repeat orders, support, disputes and legal obligations. |
| Customer and transaction records | Kept as required for accounting, tax, contract and regulatory purposes. |
| Website logs and security records | Kept for a limited period appropriate to troubleshooting, security and abuse prevention. |
| Marketing preferences | Kept until you withdraw consent, object or the information is no longer needed, with limited suppression records where necessary. |
Retention periods may be extended when required by law, a dispute, a security investigation or a legal hold.
10. Information security
We use reasonable administrative, technical and organizational measures intended to protect personal information against unauthorized access, alteration, loss, misuse or disclosure. These measures may include access controls, system updates, backups, hosting security and staff procedures.
No internet transmission or storage system is completely secure. You are responsible for using appropriate care when sending confidential project information and for protecting access to your own email or messaging accounts.
11. Your privacy rights
Depending on your location and applicable law, you may have rights concerning your personal information:
Request confirmation and a copy of personal information we hold.
Request correction of inaccurate or incomplete information.
Request deletion when applicable exceptions do not require retention.
Request limits on processing in circumstances recognized by law.
Object to certain processing based on legitimate interests or direct marketing.
Request eligible information in a structured, commonly used format.
Withdraw consent without affecting processing completed before withdrawal.
Contact the relevant data-protection authority where this right applies.
To exercise a right, email keyue@keyueauto.com. We may need to verify your identity and authority before completing a request. Authorized agents may be required to provide evidence of authorization.
12. Notice for California residents
If California privacy law applies to our processing, California residents may have rights to know, access, correct or delete certain personal information, and to receive information about categories of collection, use and disclosure. They may also have rights concerning the sale or sharing of personal information and the use of sensitive personal information.
KEYUE-AUTO does not discriminate against individuals for exercising applicable privacy rights. Requests may be submitted using the contact details below. We will evaluate each request under the law that applies to the request and our business.
We do not knowingly sell personal information for monetary payment. If website advertising or analytics practices are treated as “sharing” or “sale” under applicable law, required notices and opt-out controls should be provided for those technologies.
13. Children's privacy
This website is intended for businesses and professional users, not children. We do not knowingly collect personal information from children through this website. If you believe a child has provided personal information, contact us so that we can review and delete it where appropriate.
14. Third-party websites and embedded content
The website may link to external websites or display embedded videos, maps, social content or other third-party services. Those third parties control their own privacy practices. Review their privacy notices before providing personal information or using their services.
Articles may include embedded content that behaves as if you visited the originating website directly. Such providers may collect data, use cookies and monitor interaction according to their own policies.
15. Changes to this Privacy Policy
We may update this Privacy Policy when our website, services, technology or legal obligations change. The revised version will be posted on this page with an updated effective date. Material changes may be communicated through an additional website notice when appropriate.
16. Contact us
For questions about this Privacy Policy or to submit a privacy request, contact:
KEYUE-AUTO
Website: https://keyueauto.com/
Email: keyue@keyueauto.com
Contact page: https://keyueauto.com/contact-us/